2020 hasn’t been the easiest year for the majority of businesses. While some businesses are staying afloat easily, companies selling non essential goods seem to be struggling and many are even collapsing. If you’re looking for ways to maximise sales in spite of the Covid-19 pandemic which seems to be having a profoundly negative impact on most company’s sales, you may have to focus on different areas to those you planned to this year. Here are a few things you can do to generate as much profit as possible and secure your business for the time being.
Invest in Marketing
Marketing is extremely important right now. Many businesses are mistakenly minimising investment in this area of their business in a bid to cut costs and keep profit margins positive. But marketing is what is going to bring people to buy your products right now. Think about it. Many people are reluctant to spend their money on non essential goods due to financial instability caused by the pandemic. You’re going to have to make them really want your products if they’re going to part with their cash for them. This is the role of marketing. Collaborate with a digital marketing company for the fastest and most effective results.
Make the Most of Your Mailing List
Every small business should have a mailing list. If you don’t have one set up, now is the time to create one. Put simply, a mailing list is a list of people who have given you their contact details, as well as permission to send marketing communications to them. Now, this might not sound all too exciting. But it is a great way to keep in touch with customers, to keep your brand in their mind, to maintain brand loyalty, to let them know about sales and offers, to provide discounts and to generally entice them to shop with you. Managing a mailing list and creating content for a mailing list can be time consuming. But all in all, it should be worth it. Think of emails you can send. For inspiration, think of communications you personally receive from brands whose mailing lists you’ve signed up to. Popular communications include:
- Welcome emails
- Birthday discount emails
- Emails promoting blog posts you’ve created
- Sale alert emails
- Promotions for new products and product lines
- Seasonal promotions
Make sure that there is a mailing list signup form on your website. This should have a field where users can input their email address, their name and agree to receiving marketing materials. Generally, people need some sort of incentive to sign up. So consider offering 10% off their first purchase or free delivery on their first purchase.
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