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If there is one thing that all businesses need to be focusing on at the moment, it is dominating their industry so that they can make it through the trials and tribulations that COVID has thrown their way. However, to do this, you are going to need to market effectively. With that in mind, we are going to take a look at some of the different marketing and advertising methods that are still successful at present.
Search engine optimization (SEO)
There really is only one place to begin, and this is with using the services of an SEO company. Search engine optimization involves using methods that will organically move you up the search engine result pages so that you can achieve more visibility and drive relevant traffic to your website.
It is important to choose an SEO company that focuses on white hat methods, which are about using techniques to naturally move your site up the search engine result pages. If you use black hat techniques, which basically cheat the system, you are going to get penalized by Google in the long run.
Press release services; traditional yet still effective
Some individuals view press release distribution services as an ancient method that is no longer in need nor is it effective. However, this is entirely false, it is merely because of the advances in technology that people feel the need to overlook traditional methods such as press release services. Nevertheless, a press release can still bring a whole host of advantages to those using it and I would certainly recommend the utilization of one.
A press release distribution can be an alternative method of advertising. Advertising is extremely expensive, so why pay all of that money when you could reap the exact same benefits from a press release submission? If a press release is written to a high standard it can attract a whole host of people interested in your business or company, and these people could also be potential customers. The power of a press release is not to be underestimated, all it takes is for one person to find interest in it, then the power of word of mouth will prevail. You may find that large companies such as national newspapers come across your press release and find interest in it, they may then decide to post it or run a story on it in their next newspaper.
As mentioned traditional advertising is very costly. However, this is not the case for a press release, which will cost you little or nothing. If you have someone already established in your company who is capable of writing a press release then you merely have to assign them to do it. However, if there is no one who is capable of doing one then the only cost you will have is paying an individual to write you a press release. Unless you are going to be releasing tons of press releases on a daily basis there is no need to hire someone full time for this job. Instead, I would highly recommend taking advantage of the masses of freelancer websites on the internet and paying someone to write your press release submission, you will find people are willing to work for a very competitive rate.
Social media marketing
The third type of marketing that you should consider is social media marketing. This involves using platforms like LinkedIn, Twitter, and Instagram to get the word out about your business and build meaningful relationships with customers and potential customers.
The first step here is to determine what sort of platforms you should be present on. This involves in-depth research so that you can figure out what social media sites your target demographic is using. If you don’t discover this, and you try to be a jack of all trades, you will be a master of known and your social media presence will not be effective on any website.
Aside from this, it is vital to recognize that social media should not be used as a place for you to post an endless string of promotional messages. Instead, it is about engaging with people and creating posts that will enable you to have discussions and conversations with people so you can create loyal relationships.
So there you have it: three marketing methods that you can use to get the word out about your business today. These three approaches are proven and they can bring you great success.
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