Doubt can be a virtue in some respects. It allows you to diligently live on the correct side of “confidence vs arrogance,” and it also provides modesty, and the ability to reflect. That being said, sometimes doubt can be a poisonous lens to view the world through, preventing you from taking the action you need. For example, if you doubt every action you take as a new parent, you’re unlikely to do anything positive, suspended by worry that you’ll do something wrong.
If you’re running a business for the first time, it’s not hard to see why doubt might be present and in abundant supply. After all, not only do you have to structure an organization that works, but you have to compete with others. Other new businesses would like nothing more than to take your potential market share, however modest. So in that respect, we have to stake our claim, and be proud of who we are, and willing to defend ourselves.
As such, balancing doubt and limiting it correctly, even in this novice role is important. Here’s how to do it.
Outsource Vital Creative Tasks
Not everyone is used to the creative elements of running a business, and that’s fine. The wisest move is to outsource those vital creative tasks to experienced professionals. Luckily, you can hire quality freelancers who can nail the visual branding, marketing messaging, custom printing services and other make-or-break visual elements like making sure your social media banners are similar from page to page. Yes, it requires an investment, but it’s one that pays dividends by allowing you to focus on your true strengths and “core business competencies” – as consultants like to say. This time, they’re very much correct.
Use Business Case Studies To Inspire Your Educational Outreach
The great part about launching a business in 2024 is there are a huge range of past stories to learn from. Sure, your story won’t perfectly emulate another, but that doesn’t mean you can’t benefit from worthwhile insight that you might not have had otherwise. Business cases, such as learning how other companies are responding to AI, how they implement cybersecurity, and the pace at which they grew is usually public information. You can use this to help gauge your own pace.
Set Up A “Second Brain” Note-Taking & Cataloging Program
It’s unlikely that there’s anyone on this planet who can just “remember” every element of a small to mid-sized business with no notes, nothing to refer to, no policies to review. Sometimes, you need this info to hand, and so managing a helpful note-taking program, like Notion, Obsidian, Evernote, and more, will help you better set information along your calendar, plan your days and priorities, refer back to good ideas and notes that would have otherwise escaped you, and more. It takes a little time to find your flow, but having a second brain to hand like this can save you against making those rookie forgetful errors. Just knowing where your information is can prevent self-doubt.
With this advice, you’ll be able to tackle doubt and empower yourself before you wonder if you’re cut out for this. You absolutely are!
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