Have you heard of downtime? If not, it’s time to learn. Downtime is potentially the greatest threat that your company can face. Essentially, downtime describes any period where your business is not accessible to customers on the market and not functioning. This means that you won’t be able to make sales or turn a profit. Crucially, it also means that your customers won’t be able to get what they want or interact with your business or any sort of real level. This is going to frustrate them to the point where they turn to your competition. It will also cause your business to be forgotten.
What Causes Downtime?
There are numerous things that can cause downtime. For instance, the coronavirus meant that a lot of businesses were forced to close their doors and stop making sales. Businesses that could operate online were still able to function but those that only had a physical presence quickly got into trouble.
Downtime can also be caused by a natural disaster. It’s fair to say that most companies will not still be able to operate through a hurricane. Even online businesses struggle here because servers are often knocked out and that’s probably the main cause of downtime. A tech issue can stop your business functioning effectively.
How Long Does Downtime Last?
It will always depend on the issue but it could be minutes or months. It also depends on how well you have prepared for this issue. You should always have this threat in the back of your mind and carefully consider what you need to do to prevent it. Ideally, you need to keep the downtime as brief as possible. Even a day of downtime can cost a business thousands. This is probably not the time of bill that you want to incur and it’s possible that your business won’t even survive this type of business pressure.
Preventing Downtime
There are numerous ways to prevent downtime. Firstly, you should ensure that your systems are set up the right way. Specifically, we’re thinking about your tech and those data servers that we mentioned. You need to make sure that they are built to last. You can learn more about this including the importance of structured cabling online. Every piece of your data system should be designed to the highest quality. You also need to make sure that you have a disaster recovery plan in place.
With a disaster recovery plan, you will be able to make sure that downtime lasts just a few minutes. If you’re lucky, neither you nor your customers will even notice there was an issue. Instead, everything will continue to operate smoothly.
You always need to make sure that you are investing in the right services here. Unfortunately, you won’t be able to prevent downtime hurting your company by yourself. It’s about finding the right businesses that you can rely on to keep your company functioning effectively. The cost you spend here will be worth it to ensure that your business is not forgotten.
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