San Francisco Giants Build “Trust” With Fans

Trust is important in any relationship.

Without trust, it’s difficult to move forward. It’s difficult to know where you stand with the other person.

SF Rookie Pitcher: Madison Bumgarner (Photo by Matthew Campbell-Pool/Getty Images)

Inc. published an article online about the type of trust an organization like the San Francisco Giants is building with its fan base. On the brink of winning the 2010 World Series, the Giants haven’t always been successful in the win column through the first decade of the new millenium. But that hasn’t kept them from doing the right thing when it comes to their “customers.”

Where Is The Trust?

I pass by one of these just about everyday. I rarely use it. But when I do, it demands that I act with integrity and honesty every time. I think it’s the last bastion (def: anything seen as preserving or protecting some quality, condition) of trust in our society.

It’s the newsstand.

These unmanned (gender inclusive term) kiosks of information just sit there, unguarded and available to all. You just put the prescribed money into the slot (no pennies please) and you can open the door and pull out a newspaper…or two…or three…or all that’s left.